Louis Vuitton Trunk in Red Square!

Beautiful and political. 

This two-storey Louis Vuitton suitcase was planted in Moscow's Red Square a few weeks ago, just a few minutes away from Lenin's Mausoleum. 

It looks magnificent to me, but the trunk is causing a bit of a political furore in Russia, where the Communist Party have criticised placing such a capitalist symbol so close to "sacred ground" for Communism. 

People from the United Russia Party have even called into question whether the trunk violates national advertising law in an attempt to try to get it removed.

The super-trunk, based on a design for a trunk owned by Russian Prince Wladimir Orloff, will house an exhibition of Vuitton luggage starting 2 December. What do you think!?

Björn Borg Says Da!

Björn Borg Says Da! 

A full-page ad in the Moscow Times this week heralded the launch of Swedish underwear and sports-wear brand Björn Borg's Russian website and online store.

Now please immediately note the rainbow-coloured arrangement of the men's underwear. 

The Marketing Director at  Björn Borg, Lina Söderqvist, had this to say: 

"We are opening up for e-commerce on the Russian market. The opening advert is a way for us to reach Russian influencers. Björn Borg as a brand has always advocated equality on all levels. It is a human right to love and to make love to who-ever you choose and we want to make a point of that through the advert in the Moscow Times today”.

So that's two fingers up at Putin then!

A big congratulations and well done from me to the people at Björn Borg!