Björn Borg Says Da!
A full-page ad in the Moscow Times this week heralded the launch of Swedish underwear and sports-wear brand Björn Borg's Russian website and online store.
Now please immediately note the rainbow-coloured arrangement of the men's underwear.
The Marketing Director at Björn Borg, Lina Söderqvist, had this to say:
"We are opening up for e-commerce on the Russian market. The opening advert is a way for us to reach Russian influencers. Björn Borg as a brand has always advocated equality on all levels. It is a human right to love and to make love to who-ever you choose and we want to make a point of that through the advert in the Moscow Times today”.
So that's two fingers up at Putin then!
A big congratulations and well done from me to the people at Björn Borg!
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